| BEHIND THE SCENES |
About the brand
If we can make one thing just a little bit better for everybody on the go, we can truly improve their quality of life.
Takeoff Hydration is a premium hydration supplement built for active lifestyles, designed with clean ingredients and an aviation-inspired identity. When they came to us, they had the vision and the product — but needed a brand, digital presence, and campaigns to break into a competitive market.
When the founders first came to us, they had more than just a formula. They had a vision to build a hydration product that went beyond the basics. They knew the market was crowded, but they also knew there was a gap. Most hydration brands focus solely on dehydration, while Takeoff wanted to address the full spectrum of challenges that come with travel, from immunity and relaxation to bloating and recovery.
To bring this idea to life, they needed more than a logo or a website. They needed a full brand identity, a digital presence that could capture attention, and creative campaigns that would tell their story in a way people could connect with. That is where North Mark Collective came in. We partnered with Takeoff Hydration to develop a brand that looked as premium as it felt, built a conversion-focused website, produced photography and video content that brought the aviation theme to life, and launched digital campaigns to get their product off the ground.
Our Approach
We partnered with Takeoff Hydration to bring their vision to life through a complete brand launch package:
Brand Development
Aviation-inspired design direction, storytelling framework.
Photography & Video
High-end creative assets shot in an airplane hangar and lifestyle environments.
Digital Ads
Campaigns designed to introduce the brand and drive awareness with measurable results.
Video Work.
Telling the Takeoff Story on Screen
We created a founder story video that captured the heart of Takeoff Hydration’s mission, blending storytelling and cinematic visuals to showcase the brand’s purpose and personality.
Photo Work.
Capturing the Brand in Every Frame
We delivered premium product and lifestyle photography designed to highlight Takeoff’s aviation theme, build brand credibility, and connect with their target audience.